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{{Infobox Company| company_name =
Tesco| company_logo = | company_type =
Public company ()| foundation =
1919 by Jack Cohen],
England, United Kingdom| key_people =
Jack Cohen (Tesco) (founder),
Terry Leahy (Chief Executive)]| products = Groceries,
Consumer goods, financial services, telecoms]42,641 million (
2007)]2,648 million (2007)]1,899 million (
2007)]
Tesco Personal Finance (50%)] 2007-->
Tesco Public limited company is a United Kingdom-based international grocery and general merchandising retail chain. It is the largest British
retailer by both global sales and domestic market share, is the world's third-largest
grocery retailer, behind Wal-Mart of the
United States and Carrefour of France.
Tesco now controls just over 30% of the grocery market in the UK, approximate to the combined market share of its closest rivals,
Asda and
Sainsbury's. In 2007, the supermarket chain announced over £2.55 billion in profits.
Originally specialising in food, it has
Diversification (strategy) into areas such as discount
clothes,
consumer electronics, consumer financial services, selling and renting DVDs,
compact discs and music downloads, Internet service provider, consumer
telecoms, consumer health insurance, consumer Dental insurance and budget software. They are now entering into the housing market, with a self advertising website called Tesco Property Market.
History
Formation
Tesco was founded by Jack Cohen's nan in
London's
East End of London. From a modest background, the son of a Polish tailor, he began selling groceries in Well Street market,
Hackney Central in 1919 after World War I. At this time rations and supplies were low, so he would buy damaged goods from other businesses, reselling them at reasonable prices.
The Tesco brand first appeared in 1924 :). The name came about after Cohen bought a shipment of
tea from
T.E. Stockwell. He made new labels using the first three letters of the supplier's name (TES), and the first two letters of his surname (CO), forming the word "TESCO".
The first Tesco store was opened in 1929 in
Burnt Oak, Edgware, Middlesex. Tesco floated on the London Stock Exchange in 1947 as
Tesco Stores (Holdings) Limited. The first self service store opened in St Albans in 1947, and the first supermarket in
Maldon in
1956.
During the 1950s and the 1960s Tesco grew organically, but also through acquisitions until it owned more than 800 stores. The company purchased 70
Williamsons stores (1957), 200
Harrow Stores outlets (1959), 212
Irwins stores (1960), 97 Charles Phillips stores (1964) and the Victor Value chain (1968) (sold to Bejam in 1986).
Management and strategy changes
Founder Jack Cohen was an enthusiastic advocate of trading stamps as an inducement for shoppers to patronise his stores. He signed up with
Green Shield Stamps in 1963, and became one of the company’s largest clients.
In 1973 Jack Cohen resigned and was replaced as Chairman by his son-in-law Leslie Porter. Porter and managing director
Ian MacLaurin abandoned the "pile it high sell it cheap" philosophy of Cohen which had left the company "stagnating" and with "poo on its shoes". In 1977 Tesco launched "Operation Checkout" with the abandonment Green Shield stamps, price reductions and centralised buying for all stores. The result was a rise in market share of 4% in two months.
1980s
In May 1987 Tesco completed its hostile takeover of the Hillards chain of 40 supermarkets in the north of England for £220 million.
1990s
In
1994, the company took over the Scottish supermarket chain
William Low. Tesco successfully fought off Sainsbury's for control of the
Dundee-based firm, which operated 57 stores. This paved the way for Tesco to expand its presence in Scotland, which was weaker than in England. Inverness was recently branded as "Tescotown", because well over 50p in every £1 spent on food is believed to be spent in its three Tesco stores.
In 1995, Tesco became the UK's market leader in the supermarket sector, beating Sainsbury's.
It introduced a loyalty card, branded 'Clubcard', in 1995 and later an
Internet shopping service. As of November 2006 Tesco was the only retailer to make online shopping profitable.
Terry Leahy assumed the role of chief executive on 21 February
1997, the announcement having been made on 21 November
1995.
On 21 March 1997 Tesco announced the purchase of the retail arm of Associated British Foods which consisted of the
Quinnsworth,
Stewarts Supermarkets and
Crazy Prices chains in the Republic of Ireland and Northern Ireland, as well as associated businesses for GB£640 million. The deal was approved by the European Commission on 6 May
1997. This acquisition gave it both a major presence in the Republic of Ireland, and a larger presence in Northern Ireland than Sainsbury's which had begun its move into the province in 1995.
In the late 1990s, the typeface of the logo was changed to the current one shown on the top of the page with stripe reflections underneath the typefaces as Tesco used them on their carrier bags. The "typewriter" typeface that the company had been using since the 1970s for its in-store signage was also dropped during this period.
2000s
In July 2001 it became involved in internet grocery retailing in the United States when it obtained a 35% stake in GroceryWorks.
In 2002 Tesco purchased 13 HIT hypermarkets in Poland. It also made a major move into the UK convenience store market with its purchase of T & S Stores, owner of 870 convenience stores in the
One Stop, Dillons and Day & Nite chains in the UK.
In October 2003 it launched a UK telecoms division, comprising mobile and home phone services, to complement its existing Internet service provider business. In June 2003 Tesco purchased the C Two-Network in
Japan.{{cite_news ]
2003--> It also acquired a majority stake in
Turkey supermarket chain
Kipa (supermarket).
In January 2004 Tesco acquired Adminstore, owner of 45 Cullens, Europa, and Harts convenience stores, in and around London. In August 2004, it also launched a broadband service. Another acquisition was the Tesco Lotus chain in Thailand.
In late 2005 Tesco acquired the 21 remaining Safeway (UK)/BP stores after
Morrisons dissolved the Safeway/BP partnership.
In mid 2006 Tesco purchased an 80% stake in Casino's Leader Price supermarkets in Poland. They will be rebranded into small Tesco stores.
On July 14, 2007, fourteen Tesco stores across the UK were temporarily closed after a 'bomb scare' and a criminal investigation launched after threats were made.http://news.bbc.co.uk/1/hi/uk/6899218.stm A 'suspect device' was found in one store on July 16, 2007 causing the store and surrounding area to be sealed off while the Army Explosive Ordnance Disposal unit disposed of the package.
Corporate strategy
- An "inclusive offer". This phrase is used by Tesco to describe its aspiration to appeal to upper, medium and low income customers in the same stores. According to Citigroup retail analyst David McCarthy, "They've pulled off a trick that I'm not aware of any other retailer achieving. That is to appeal to all segments of the market".
- One plank of this inclusivity has been Tesco's use of its own-brand products, including the upmarket "Finest" and low-price "Value".
- Tesco implemented the Clubcard rewards program to gather necessary customer information, which it then used to cater to specific customer needs and potential wants. When shoppers signed up for the card, they automatically submitted their age, gender, and income. Tesco was able to segment their shoppers based on these factors. As soon as the shopper used the card when shopping online or in-store, purchased product information was automatically uploaded into Tesco database. Product information was used to cross-sell additional products and services such as grocery delivery services.
Corporate social responsibility
Tesco has made a very public commitment to
Corporate social responsibility, in the form of contributions of 1.87% in 2006 of its pre-tax profits to charities/local community organisations. This compares favourably with
Marks & Spencer's 1.51% but not well with
Sainsbury's 7.02%.
Will Hutton, in his role as chief executive of The Work Foundation recently praised Tesco for leading the debate on corporate responsibility. However
Intelligent Giving has criticised the company for directing all "staff giving" support to the company's Charity of the Year.
UK operations
Formats
Tesco's UK stores are divided into five formats, differentiated by size and the range of products sold., England
- Tesco Extra are larger, mostly out-of-town hypermarkets (exceptions are Kingston upon Hull Extra, Wigan Extra, Slough Extra and Yeovil Extra, which are in the heart of the town centre) that stock all of Tesco's product ranges - with free car parks. The first Extra opened in 1997. The 100th store opened in the 2004/05 financial year (specifically opening 29 November 2004, located on the Newport Road in Stafford, Staffordshire). The number of these is now being increased by about 20 a year, mainly by conversions from the second category. The largest store in England is Tesco Extra Kingston Park, Staff rollerblade in Tesco's largest store in Newcastle with floorspace of 11,055sq m and the largest in Scotland is the Port Glasgow store, which opened in July 2007 with a floorspace of (110,000 sq ft) (net sales area). For comparison a standard Wal-Mart Supercenter in the U.S. is around 18,400 m² (200,000 sq ft). Tesco Extra stores can also be on two floors, ground floor for mainly food and first floor for clothing, electronics etc. Most Tesco Extra stores have a cafe too. Recently, progressively larger stores have been opened - and as a result many people claim that their town has the UK's largest Tesco, when the biggest one is in Kingston Park.
- Tesco superstores are standard large supermarkets, stocking groceries plus a much smaller range of non-food goods than Extra. They are referred to as "superstores" for convenience, but this word does not appear on the shops. It is the "standard" Tesco format, accounting for the majority of UK floorspace. Most are located in suburbs of cities or on the edges of large and medium-sized towns. The typical size is 2,900 m² (31,000 sq ft).
- Tesco Metro stores are sized between normal Tesco stores and Tesco Express stores. They are mostly located in city centres and on the high streets of small towns or villages such as Rowlands Gill, Gateshead. Typical size is 1,100 m² (12,000 sq ft). The first Tesco Metro was opened in Covent Garden, London in 1992. Since then all Tesco branches that have a high street format including those which opened before the Covent Garden branch have been subsequently rebranded from Tesco to Tesco Metro probably to give an identity to the Tesco high street sub brand. The Tesco store in Devizes was the last store to finish rebranding, in September 2006. The store had not been renovated for over 20 years.
- Tesco Express stores are neighbourhood convenience shops, stocking mainly food with an emphasis on higher-margin products (due to lack of economies of scale) alongside everyday essentials. They are found in busy city centre districts and small shopping precincts in residential areas, and on petrol station forecourts. There were 654 stores at 25 February 2006 year end, with a typical size of 190 m² (2,100 sq ft).
- One Stop are the only category which does not include the word Tesco in its name. These are the very smallest stores. They were part of the T&S Stores business but, unlike many which have been converted to Tesco Express, these will keep their old name. However, some have Tesco Personal Finance branded Automated teller machine. There are more than 500 of them. One Stop Stores also work on a different pricing and offers system to the other Tesco stores, and generally have later opening hours than all except the 24-hour Tesco stores. Typical size 125 m² (1,350 sq ft).
In May 2005 Tesco announced a trial non-food only format in Manchester and Aberdeen,{{cite web| url = http://www.tescocorporate.com/page.aspx?pointerid=DEC14C7BA76D451F8D81DBC4A14DE89C
| title = Tesco announces non-food store trials
| accessdate = 2006-03-13
--> and the first store opened in October 2005:
- Tesco Homeplus stores offer all of Tesco's ranges except food in warehouse-style units in retail parks. Tesco is trying this format because only 20% of its customers have access to a Tesco Extra, and the company is restricted in how many of its superstores it can convert into Extras and how quickly it can do so. Large units for non-food retailing are much more readily available. It plans to open at least three more Homeplus stores in 2006. As of 2 October 2006 Homeplus remains a "trial" format and no decision has been taken on expansion beyond the three stores already open and two that will open shortly. The Staines branch opened on 27 November 2006. The newest Homeplus branch opened in Bromborough on 26 March 2007. However until the late 1990's/early 2000's there was a non food Tesco store in Yate shopping centre that housed non food items. Although not in a warehouse style format it did stock similar items to homeplus stores. This was because in another part of the shopping centre is a Tesco Superstore which did not stock non food items.
Dobbies
Tesco announced its intention to purchase Dobbies Garden Centres for £155.6 million on 8 June 2007. Dobbies operates 21 garden centres, mainly in Scotland. The deal was confirmed as successful by the board of directors of Tesco on
17 August 2007 when the board announced that they had received 53.1% of shares (or 5,410,457 shares) which confirmed conditions set out in the offer made on 20 June 2007. Although the deal has been confirmed by Tesco the offer remains open to Dobbies shareholders until
20 August 2007.
Tesco acquired Dobbies Garden Centres in September.http://news.bbc.co.uk/1/hi/business/7023306.stm
Store summary at 24 February, 2007
As of
24 February 2007, at the end of its 2006/07 financial year, Tesco's UK store portfolio was as follows.{]²)! Total area (sq
foot (unit of length))! Mean area (metre²)! Mean area (sq
foot (unit of length))! Percentage of space|-| Tesco Extra| 147| 952,441| 10,252,000| 6,479| 69,741| 36.89%|-| Tesco| 433| 1,227,434| 13,212,000| 2,834| 30,512| 47.55%|-| Tesco Metro| 162| 177,073| 1,906,000| 1,093| 11,765| 6.85%|-| Tesco Express| 735| 145,114| 1,562,000| 197| 2,125| 5.62%|-| One Stop| 506| 62,988| 678,000| 124| 1,339| 2.44%|-| Tesco Homeplus| 5| 16,258| 175,000| 3,251| 35,000| 0.62%|-| Total| 1,988| 2,581,310| 27,785,000| 1,298| 13,976| 100%|}
Tesco Personal Finance
Tesco has a banking arm called Tesco Personal Finance, a 50:50 joint venture with the Royal Bank of Scotland. Products on offer include credit cards, loans, mortgages, savings accounts and several types of insurance, including car, home, life and travel. They are promoted by leaflets in Tesco's stores and through its website. The business made a profit of £130 million for the 52 weeks to
24 February 2007, of which Tesco's share was £66 million.
This move towards the financial sector has diversified the Tesco
brand and provides opportunities for growth outside of the retailing sector.
Tesco personal finance offers loans, car loans, instant access saving accounts, business credit card, bonus credit card (the credit card that pays you interest back), Clubcard credit card (where you can earn 1 point for every £4.00 spent on it) and mortgages. Tesco also offer insurance including travel insurance, pet insurance, car insurance, life insurance, home insurance and car breakdown cover in association with
Green Flag. A key marketing strategy is Tesco offering Clubcard points or free petrol when you buy Tesco Car Insurance.
The company is currently trialling a finance centre in the Glasgow Silverburn Extra store providing free financial advice and quotes for insurance and loans, this service is staffed by trained
Royal Bank of Scotland staff. The centre also has a Euro cash machine providing commission free Euros and a
Bureau de Change run by Travelex. If successful this trial will roll out to a number of other key and flagship stores.
Telecoms
Tesco operates ISP, mobile phone, home phone and VoIP businesses. These are available to UK residential consumers and marketed via the Tesco website and through Tesco stores.
Though it launched its ISP service in 1998, the firm did not get serious about telecoms until 2003. It has not purchased or built a telecoms network, but instead has pursued a strategy of pairing its marketing strength with the expertise of existing telcoms. In autumn 2003 Tesco Mobile was launched as a joint venture with
O2 plc, and Tesco Home Phone created in partnership with
Cable & Wireless. In August 2004 Tesco broadband, an
ADSL-based service delivered via
BT Group plc phone lines, was launched in partnership with NTL. In January 2006, Tesco Internet Phone, a Voice over Internet Protocol, VoIP, service was launched in conjunction with Freshtel of Australia.{{cite_news] 2006-->
Tesco announced in December 2004 that it has signed up 500,000 customers to its mobile service in the 12 months since launch. In December 2005, it announced it had one million customers using its mobile service. In April 2006 it announced that it had over one and a half million telecom accounts in total, including mobile, fixed line and broadband accounts.
On 19 December
2006 Tesco Ireland announced that it would enter into a joint venture with O2 Ireland to offer mobile telecommunications services. The service, which will be Ireland's first MVNO, will use the O2 network but operate separately. It will be allocated the STD code 089. As with Tesco's similar service in the UK, it will be branded Tesco Mobile.
Fuel
Tesco first started selling
petrol in 1974. Tesco sells 95, 97 and 99
Octane rating petrol on a retail basis (a fuel developed by Greenergy of which Tesco is a shareholder). Tesco have recently diversified into
biofuels, offering petrol-bioethanol and diesel-biodiesel blends instead of pure petrol and diesel at their petrol stations, and now offering
Greenergy 100% biodiesel at many stores in the South-East of the United Kingdom.
Problems arose on 28 February 2007 when motorists in South East England reported that their cars were breaking down. This was due to
Gasoline sold by Tesco and others being contaminated with
silicon, "Silicon found to be rogue element in petrol", Barrie Clement, The Independent, 3 March
2007 the fuel coming from the Vopak terminal in the
Thames Estuary, where fuel is supplied by
Harvest Energy and
Greenergy. "Thousands of drivers 'sold suspect petrol'", David Millward, Daily Telegraph,
1 March 2007 "The great petrol mystery splutters on", David Derbyshire, Daily Telegraph,
2 March 2007 Then on 2 March
2007 Tesco announced that they were emptying and refilling tanks at 150 petrol stations but were not suspending sales. "Firms curb supplies in fuel scare", BBC News, 2 March 2007
Tesco has been criticised with claims that they had been alerted to the problem as early as
12 February 2007. Affected motorists are facing bills of several hundred pounds to repair their cars and, with up to 10,000 cars needing repair, the suppliers could be liable for compensation claims of up to £10 million. "Rogue fuel 'cover up' could cost stores up to £10m", Evening Standard, 2 March
2007 However, on
6 March, Tesco offered to pay for any damage caused by the faulty petrol, after printing full page apologies in many national newspapers. "Retailers offer car repair refund", BBC News, 6 March 2007
Tesco & Esso Business Alliance
In 1997, Tesco Stores Limited and Esso Petroleum Company Ltd (Now part of
Exxonmobil Corporation) came together to form a business alliance. The agreement included several petrol filling stations on leases from Esso, where Tesco would operate the store under the Express format. In turn, Esso would operate the forecourts and sell their fuel via the Tesco store. Ten years later, over 600 Tesco/Esso stores can now be found across the United Kingdom.
Brand image
Tesco is one of the few retailers to offer a "good, better & best" policy for its products. This now encompasses several product categories such as food, beverage, home, clothing and financial services.
- Tesco Value - Aimed at families on low income. These products minimise Tesco's costs, including simple packaging to keep the retail cost as low as possible. These products are never on offer. This range has recently expanded into small home electrical items like kettles, toasters, microwaves, vacuum cleaners, food steamers, blenders and floor heaters. The packaging of these products is in a standard design across the whole range.
- Tesco Brand - Standard products at "mid range, own label store prices".
- Tesco Finest - Aimed at middle to high income customers. These products use "superior" ingredients and in some cases, Tesco claim they are designed/recommended by top chefs. Has also moved into the Non-Food segment of the market, with Finest Health and Beauty, Home and Clothing lines being stocked in Extra stores.
- Healthy Living - Usually contains lower fat, sugar and salt content than in standard Tesco Brand.
- Organic - Tesco's own brand range of organic foods, has also moved into the Non-Food market, with organic bedding and clothing planned.
- Tesco Kids - Brands aimed at children, although this range is being phased out in certain areas.
- Best Of British - British speciality foods.
- World Foods - Speciality foods from around the world.
- Tesco Wholefoods - Range of natural, unprocessed products such as, dried fruit, seeds & nuts.
- Tesco Bakery has fresh baked pastries and breads made daily, including freshly baked cookies at competitive prices.
- Free From - Food that does not contain certain ingredients (i.e. dairy & nuts).
- Tesco Christmas - Seasonal goods that Tesco only stock during the Christmas period.
- Cherokee - Tesco's own clothing label.
- F+F (formerly Florence for women, and Fred for men) - Another clothing brand at Tesco.
- Technika - Range of Tesco own brand electrical items (from DVD players to televisions and computers).
- Digilogic - Another range of own brand electrical items (from DVD players to televisions and computers).
- Tesco Mobile - Tesco's own mobile network has 4 pay as you go tariffs; Value tariff, Standard tariff, Extra tariff and the Staff Tariff for employees.
Tesco Clubcard
Of the major supermarkets in the UK only Tesco and Sainsbury's offer a loyalty card-scheme to customers. Tesco's Clubcard scheme has been operating since 1995 and has now become the largest loyalty card in the UK with around 13 million active Clubcard holders.
Customers can collect one Clubcard point for every £1 (or €1 in Ireland) they spend in a Tesco store, Tesco Petrol and Tesco.com. Customers can also collect points by paying with a Tesco Credit Card, or by using Tesco Mobile, Tesco Homephone, Tesco Broadband, selected Tesco Personal Finance products or by Clubcard partners, Powergen or Avis. Each point equates to 1p in store when redeemed or 4p when used with clubcard deals (offers for holidays, day trips, etc).
Every 3 months holders will receive a Clubcard statement offering money off coupons which can be spent in-store, online (if opted into eVouchers) or on various Clubcard deals.
Tesco was cited in a Wall Street Journal article{{cite news|url=http://pqasb.pqarchiver.com/wsj/access/1049173581.html?dids=1049173581:1049173581&FMT=ABS&FMTS=ABS:FT&date=Jun+6%2C+2006&author=Cecilie+Rohwedder&pub=Ms.+Fiala+Changes+Detergent%3B+Wall+Street+Journal&edition=Eastern+edition&startpage=A.1&type=91_1996&desc=Stores+of+Knowledge%3A+No.1+Retailer+in+Britain+Uses+%27Clubcard%27+to+Thwart+Wal-Mart|title=Retailer in Britain Uses 'Clubcard' to Thwart Wal-Mart|author=Cecilie Rohwedder|date=2006-06-06|accessdate = 2007-04-30|work=Wall Street Journal Online-->(Abstract only is online) as using the intelligence from the Clubcard to thwart Wal-Mart's initiatives in the UK.
Customer service
Despite practising a 'One in front' policy, in December 2006
The Grocer magazine published a study which named Tesco as having the slowest checkouts of the six major supermarkets. Somerfield had the shortest queues with an average wait of 4 min 23 seconds. In order of least time spent at the checkout, the other major supermarkets were Waitrose, Sainsbury's, Asda, Morrisons and Tesco.
The Grocer also named ASDA as the cheapest UK supermarket (based on 33 items). Tesco was second and Sainsbury's and Morrisons joint third.
Tesco price check tends to differ saying out of 7134 (compared to ASDA) products, (Survey carried out between
09 July 2007 and
11 July 2007) Tesco is cheaper:1835 (compared to 1251 the previous week), Tesco is more expensive:975 (compared to 984 the previous week) and Tesco is the same price: 4324 (compared to 4996 the previous week).
Internet operations
Tesco operates the world's largest grocery homeshopping service, as well as providing consumer goods, telecommunications and financial services online.
Tesco has operated on the internet since 1994 and was the first retailer in the world to offer a robust home shopping service in 1996. Tesco.com was formally launched in 2000. It also has online operations in the Republic of Ireland and South Korea. Grocery sales are available within delivery range of selected stores, goods being hand-picked within each store, in contrast to the warehouse model followed by Ocado. This model, which is now used by
Sainsbury's, allows rapid expansion with limited investment, but has been criticised for a high level of substitutions. Nevertheless, it has been popular and is the largest online grocery service in the world. In 2003, tesco.com's CEO at the time, John Browett, received the Wharton Infosys Business Transformation Award for the innovative processes he used to support this online grocery service.
On 1 October 2006, Tesco announced that it will be selling six own-brand budget software packages for under £20 each, including office and security suites, in a partnership with software firm Formjet. Tesco moves into software market,
BBC News,
1 October 2006 As Formjet is exclusive distributor for Panda Software and Ability Plus Software, packages from these companies are likely to feature.
High-tech services
Tesco offers broadband services.
The company also has a digital photo shop that offers products such as, mugs, shirts, celebration cakes and table mats. The service is powered by Pixology.
Tesco offer an internet-based DVD rental service, which is operated by
LOVEFiLM . Music downloads are also available.
Operations outside the UK
Many British retailers that have attempted to build an international business have failed. Tesco has responded to the need to be sensitive to local expectations in foreign countries by entering into joint ventures with local partners, such as
Samsung Group in South Korea (
Samsung-Tesco Home plus), and Charoen Pokphand in Thailand (Tesco Lotus), appointing a very high proportion of local personnel to management positions.
In late 2004 the amount of floorspace Tesco operated outside the
United Kingdom surpassed the amount it had in its home market for the first time, although the
United Kingdom still accounted for more than 75% of group revenue due to lower sales per unit area outside the UK. Tesco regularly makes small acquisitions to expand its international businesses. For example, in its 2005/06 financial year it made one in South Korea, one in Poland and one in Japan.
In September 2005 Tesco announced that it was selling its operations in
Taiwan to Carrefour and purchasing Carrefour's stores in the
Czech Republic and Slovakia. Both companies stated that they were concentrating their efforts in countries where they had strong market positions. Tesco is the grocery market leader in the Republic of Ireland, with a reported November 2005 share of 26.3%.{{cite_news]
2006--> Tesco Ireland also claims to be the largest purchaser of Irish food with an estimated €1.5 billion annually. Tesco entered China by acquiring a 50% stake in the Hymall chain from Ting Hsin of Taiwan in September 2004. In December 2006 it raised its stake to 90% in a £180 million deal. TESCO EXTENDS PARTNERSHIP IN CHINA, London Stock Exchange's Regulatory News Service, 12 December
2006. This deal just after Tesco had lost out to Wal-Mart to partner with Indian group Bharti to develop a national retail chain in India.
United States
In February 2006, Tesco announced its intention to move into the United States market by opening a chain of convenience stores on the West Coast (Arizona, California and Nevada) in 2007 named
Fresh & Easy. The company established its U.S. headquarters in El Segundo, California at 2120 Park Place. The first store will open in November 2007 with 100 expected in the first year. They plan to open a new one every two-and-a-half days in America. They plan to mimic the successful expansion of pharmacy chains such as Walgreens in the U.S.
Tesco's Fresh & Easy Neighborhood Market strategy and unorthodox tactics have not been without controversy. In 2005 and 2006, the company covertly sent an advance team to conduct intelligence on potential competitors and executives disguised themselves to throw off suspicious people. Like a James Bond movie, the company's agents sought to keep their plans secret by posing as Hollywood film producers making a movie about supermarkets, according to Business Week. The bold operation collected intelligence on the U.S. market and competitors such as Walmart, Kroger, Safeway, Albertson's, Whole Foods, and Trader Joes.
On the face of it, the covert operation was unusual and unsettling to some potential rivals. Some competing chains hired security teams to infiltrate Tesco and obtain details on executives involved in the operation. Yet Tesco prevailed and obtained the information it sought to go ahead with its store openings.
Announced on
March 27 2007, the
California Department of Alcoholic Beverage Control released a
Notice of Intention to Engage in the Sale of Alcoholic Beverages for a location in Hollywood, one block west of
Grauman's Chinese Theatre. The applicant is Tesco Stores West, Inc., and the name of the business will be Tesco. The application was posted at the location and also mailed to residents within a 900-foot radius. As of October 8, 2007, California's Alcoholic Beverage Control agency listed four stores approved to open doors selling alcoholic beverages: Arcadia, Laguna Hills, Moreno Valley, and Orange.
Non-UK store summary
The following table shows the number of stores, total store size in area and sales for Tesco's international operations. The store numbers and floor area figures are as at 24 February 2007 but the turnover figures are for the year ended
31 December 2005, except for the
Republic of Ireland data, which is at
24 February 2007, like the UK figures. This information is taken from the .
{]²)! Area (sq foot (unit of length))! Turnover (£ million)|-|
China| 1996| 84| 381,459| 4,106,000| 807|-| [France| 1994| 101| 448,164| 4,824,000| 1,180|-| [Republic of Ireland| 2003| 109| 29,078| 313,000| 287|-| [Malaysia| 1995| 280| 606,935| 6,533,000| 1,135|-| [Slovakia| 1999| 81| 473,340| 5,095,000| 2,557|-| [Thailand| 2003| 30| 102,936| 1,108,000| 256|}
Note 1: The business in China was a joint venture at February 2006 (now a 90% owned subsidiary; see above) and its turnover is not reported in Tesco's 2006 brokers' pack.
Note 2: Tesco owned a French chain called Catteau between 1992 and 1997. Its existing single store in France is a wine warehouse in [Calais, which opened in 1995 and is targeted at British day trippers. Wine is much cheaper in France than in the UK because the duty is far lower. Turnover is not reported separately.
Note 3: Tesco Stores (Malaysia) was incepted on 29 November 2001, as a strategic alliance with local conglomerate, Sime Darby of which the latter holds 30% of total shares. On 31 January
2007, Tesco Stores (Malaysia) Sdn Bhd's CEO Chris Bush announced in a letter published on
Makro Cash & Carry (Malaysia) Sdn Bhd's website that it was purchasing Makro and converting and refurbishing all its stores to a new format called Tesco 'Extra'. It is not known whether the format will be similar to Tesco UK's format.
Financial performance
Tesco is listed on the London Stock Exchange under the symbol
TSCO. It also has a secondary listing on the Irish Stock Exchange with the name
TESCO PLC.
All figures below are for the Tesco's financial years, which run for 52 or 53 week periods to late February. Up to the 27 February 2007 period end the numbers include non-UK and Ireland results for the calendar year ended on 31 December
2006 in the accounting year. The figures in the table below include 52 weeks/12 months of turnover for both sides of the business as this provides the best comparative. Including 60 weeks of non-UK and Ireland sales the figures to 24 February
2007 were: revenue £46,600 million; profit before tax £2,653 million; profit for year £2,478 million; basic earnings per share 22.36 pence.
Group revenue for the 26 weeks to 26 August
2006 was £20,735 million, compared to £17,170 million in the 24 week interin period reported in 2005. On a comparable 26 week basis group sales increased by 12.7% and group profit increased by 10.3%.
{] (p)|-|
24 February 2007 [2006 [2005 [2004 [2003 [2002 [2001 [2000 [1999 [1998. However Tesco is likely to move ahead of Home Depot following the sale of Home Depot's professional supply division in late 2007, subject to exchange rate movements. [METRO AG was only just behind and might move ahead again if the euro strengthens against the pound, but METRO's sales include many billions of wholesale turnover, and its retail turnover is much less than Tesco's.
At
24 February 2007 Tesco operated 1,988 stores in the UK (2.581 million m², 27.7 million square feet) and 1,275 outside the UK (3.75 million m², 40.4 million square feet).
The company has a total market value of about £36,761.71m (April 2007). Tesco is the largest private sector employer in the UK and second to the NHS overall.
UK market share
According to TNS Worldpanel, Tesco's share of the UK grocery market in the 12 weeks to 20 May
2007 was 31.32%, down 0.03% on 12 weeks to
22 April 2007. Across all categories, over £1 in every £7 (14.3%) of UK retail sales is spent at Tesco. Tesco also operates overseas, and non-UK revenue for the year to 24 February 2007 was up 18% on
25 February 2006
Criticism
Criticism of Tesco includes allegations of stifling competition due to its undeveloped "land bank", pugilistically aggressive new store development without real consideration of the wishes, needs and consequences to local communities, using cheap and/or child labour, opposition to its move into the convenience sector and breaching planning laws.
A recent criticism from 2007 occurred when Tesco failed to deliver groceries via online shopping to a university campus in Sussex, offering no refund or apology. This sparked a local backlash from many customers who had similar dissatisfying experiences with Tesco's online delivery service.The Argus Newspaper, May 25, page 27.
In Thailand Alexander Winstone was arrested for threatening to inject HIV infected blood into Tesco beef steaks because Tesco refused to stop poisoning stray dogs that ventured into its carparks in Thailand.
In 2003 a major controversy erupted when a Tesco worker was arrested for using industrial floor cleaner to poison Twix products in a Bangkok branch of Tesco. A British national was one of the victims.
There is currently some concern within the wildlife preservation group about the handling of live animals for food, especially turtles and tortoises, in China, and petitions are circulating to have Tesco stop these sales.
There is also a general fear the 'global trinity' of Wal-Mart, Tesco and Carrefour will seriously stifle competition in all areas of retailing across the world as the 21st century continues.
Tesco in popular culture
- Tesco is also mentioned on the track "The Fallen / L. Wells" singing "Who gives a damn about the prophets of Tesco!" on the album You Could Have It So Much Better by the band Franz Ferdinand (band). (Released 2005)
- Tesco is mentioned on the track "LDN (song)" 'She Was Struggling With Bags From Tesco' on the album Alright, Still by Lily Allen. (Released 2006)
- The 1990s UK indie band Senseless Things entitled one of their songs Fishing at Tescos.
- The Tesco Value brand has become a meme, and is often used in the digital editing community when one substitutes a cheap or poorly made item for a more expensive and high quality one, for example a picture of a penis enlargement kit labelled Tesco Value Porsche.
- The six episode television mockumentary Time Trumpet, which was set as a look back at the past thirty years from the year 2031, included a section about Tesco's invasion of Denmark, turning it into the world's first 'retail country'.
- Tesco is often mistakenly referred to by its customers as Tesco's.
Further reading
- Tescopoly: how one shop came out on top and why it matters (2007, ISBN 1845295110)
- Scoring points: how Tesco continues to win customer loyalty (2006, ISBN 9780749447526)
- Fair-Trade and the growth of ethical consumerism within the mainstream: an investigation into the Tesco consumer (2006, OCLC 75272130)
See also
References
- Clive Humby, Terry Hunt and Tim Phillips - Scoring Points: How Tesco Is Winning Customer Loyalty (2003) ISBN 0-7494-3578-X
External links
Official
- Tesco UK
- Talking Tesco Tesco website arguing its ethical case.
- Tesco Direct Tesco Home Shopping Website
- Tesco Property Market Tesco Property Market Website
Official (outside the United Kingdom)
- Tesco America (Fresh and Easy)
- Tesco China (Hymall)
- Tesco Czech
- Tesco Slovakia
- Tesco Hungary
- Tesco Ireland
- Tesco Korea (Homeplus)
- Tesco Malaysia
- Tesco Poland
- Tesco Thailand (Tesco Lotus)
Price Comparison Site
Press coverage
- Retail star hit by tall poppy syndrome - free market argument from The Times 11 November 2005.
- The 'Tesco-isation' of the high street- small retailers revolt. Independent, 19 October 2005
- Opposition to fourth Tesco plan, BBC News,30 August 2006
- Wal-Mart calls for probe into market domination by Tesco, The Sunday Times, 28 August 2005
- Railway tunnel collapse will cost Tesco millions, The Times, 2 July 2005
- Environmentalists target Tesco, BBC News, 17 June 2004
- Tesco Juggernaut to storm America, The Times, 9 February 2006
- Tesco turns up electricals' drive, The Sunday Telegraph, 18 June 2006
- BBC Radio 4 "Face The Facts" programme on "Tesco and the way it bends and on occasion even plans breaking the law to get what it wants"
- Tesco condemned for selling pole dancing toy, The Daily Mail, 24 October 2006
- , Goniec (The Polish Times), 30 March 2007
Critical sites
- Tescopoly Nerve, 7 April 2006
- Supermarket Sweep Up Independent Bl
Tesco Website
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